Strategic Management in the Knowledge Economy
Книга "Strategic Management in the Knowledge Economy"
Авторы: Michael Gibbert
Издатель: John Wiley & Sons Limited
ISBN: 9783895786105
Описание
Due to the dramatic shifts in the knowledge economy, this book provides a significant departure from traditional strategic management concepts and practice. Designed for both advanced students and business managers, it presents a unique combination of new strategic management theory, carefully selected strategic management articles by prominent scholars such as Gary Hamel, Michael Porter, Peter Senge, and real-world case studies. On top of this, the authors link powerful new benchmarks in strategic management thinking, including the concepts of Socio-Cultural Network Dynamics, Systemic Scorecards, and Customer Knowledge Management with practical business challenges and solutions of blue-chip companies with a superior performance (Lafite-Rothschild, Who's Who, Holcim, BRL Hardy, Kuoni BTI, Deutsche Bank, Unisys, Novartis).
Характеристики
- параметрPDF
- Наименование Strategic Management in the Knowledge Economy
- Категория зарубежная литература/зарубежная деловая литература
- Авторы Michael Gibbert
- Издатель John Wiley & Sons Limited
- ISBN 9783895786105
- Тип Книга
- Продавец Литрес
- Актуальность 28.05.2026
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